Tracking and reports

Per-campaign and per-site counts cover sent, delivered, opens, clicks, bounces, complaints, and unsubscribes.

Relay reports for a fictional campaign, including delivery, clicks, bounces, and unsubscribes.

How to read the numbers

Open counts include an Apple Mail Privacy Protection caveat in the product. Treat clicks as the engagement signal to trust, and do not treat open rates as a precise metric. Hard bounces and complaints suppress automatically. Soft bounces are not automatically suppressed the same way. You can also add a manual suppression in the admin.