Suppression and CAN-SPAM
Compliance is a gate, not just a footer checkbox. Marketing cannot go out until a real postal address is on file.
What every marketing message includes
- A footer with the organization’s postal address, an unsubscribe link, and a preference-center link.
- List-Unsubscribe headers, including one-click unsubscribe (RFC 8058).
- Automatic suppression of hard bounces and spam complaints, plus an account-level SES suppression list in AWS.
What this is not
Double opt-in and consent records help, but Relay is not “GDPR certified.” Read the privacy policy and terms as well.