Email campaigns and transactional mail, without a per-subscriber bill.

Relay is the messaging platform from What Do You Want? LLC. Add a signup form to a static site, confirm every subscriber, send campaigns from your own domain, and use the same system for transactional mail. Sending runs through Amazon SES. SMS, WhatsApp, and other channels are coming later.

Access is granted by the platform while self-serve billing is being built. Pricing is planned, not a live checkout.

What you can do today

These are features that already exist in the product, described in plain language.
  • Forms that fit a static site
    A public key, allowed origins, spam checks, and a Jekyll include that still works when JavaScript is off. An optional script keeps people on the page.
  • Double opt-in by default
    Subscribers confirm with a button, not by an inbox scanner opening a link. Tokens expire in 72 hours and are single-use.
  • Campaigns and a visual editor
    Write in Markdown or build with blocks. Preview on desktop and mobile, send a test, schedule, or send now.
  • Transactional and marketing together
    One set of domains, keys, suppressions, and reports. A small, template-based send API for receipts, notes, and other app mail.
  • Your domain, and a real postal address
    Send from a domain you verify. Marketing mail cannot go out until a postal address is on file, and every campaign carries that address, unsubscribe, and preferences.

How it works

  1. Step 1

    Create a site and verify your domain

    Add the DNS records the admin shows (DKIM, MAIL FROM, and DMARC). Campaigns only send from a verified domain of that organization.

  2. Step 2

    Embed the signup form

    Drop in the Jekyll include or POST to the public endpoint. New subscribers confirm by email.

  3. Step 3

    Send

    Draft a campaign or call the send API. Hard bounces and complaints are suppressed automatically, and reports show deliveries, clicks, and unsubscribes.

A look at the product

These screenshots use seeded demo data from a fictional bookstore, not a live customer list.
The Relay visual campaign editor with a block layout and live preview.
Visual campaign editor
The Relay campaigns list showing draft and sent newsletters.
Campaigns
Relay campaign reports with sent, delivered, click, bounce, and unsubscribe counts.
Reports

How Relay compares

A compact look at pricing model and product shape, not a claim that Relay is the cheapest option.
Relay (planned)Typical marketing toolsAmazon SES direct
PricingBy emails sent, not stored contactsUsually by contacts (Mailchimp, Kit, MailerLite, Loops)$0.10–$0.16 per 1,000 emails, no product UI
Static-site formYes, including a Jekyll includeForms exist; rarely this simple on a static hostYou build it
Marketing + transactionalOne productOften split or an add-onYou build both
Your domainYes, after you verify DNSYes, on paid plans in many casesYes, if you set it up
Automations, A/B, landing pagesNot yetYes, especially on paid plansNo

Relay is a good fit if you want campaigns and transactional mail on your own domain, and you do not want to pay for every address you store. It is the wrong choice if you need a full automation builder today. Competitor prices cited on the pricing page are as of November 2026 and link to each vendor’s source.

Planned pricing

Priced by emails sent, not by stored contacts. Request access to get on a plan.

Planned pricing. Checkout is not live yet, and sending is priced by emails sent, not by stored contacts. A credit card will be required at signup on every plan, including Free.

Free

$0 / month

500 emails / month

  • Up to 500 emails a month
  • Forms, double opt-in, and campaigns
  • One sending domain
  • A credit card is required at signup
Request access

Studio

$9 / month

25,000 emails / month

  • 25,000 emails a month
  • Transactional send API
  • RSS-to-email
  • Members and multiple lists
Request access

Platform

$29 / month

100,000 emails / month

  • 100,000 emails a month
  • Multiple sites and sending domains
  • Everything in Studio
  • Room to grow with send-based overage later
Request access

Questions

Request access to Relay

Tell us the site and the domain you want to send from. We will open an organization for you.

The site you want to collect signups from.
The domain you want to send from.

Access is granted by the platform while self-serve signup and billing are being built. Pricing below is planned, not a live checkout.